Tesco Marketing - 3555 Words

INTRODUCTION Marketing is essentially a matching process between the needs and expectations of customers, and the organization’s ability and capacity to satisfy them. One of the main points of this process is the marketing planning. The purpose of marketing planning and its principal focus are the identification and creation of competitive advantage. Marketing planning is the planned application of marketing resources to achieve marketing objectives. In other words, it is the written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix you intend to use to†¦show more content†¦Add to that a high rate of unemployment causes a drop in effective demand for goods, that demand requiring for the production of goods. While these economic factors are largely outside the control of Tesco, they have an undeniable impact on the company business performance and its marketing decisions. Tesco operates in a global world and is now located in several countries, and this international business is still growing, but it remains dependent on the UK market. This excessive concentration on a single market exposes them to risks and would be negatively affected by any slowdown in the UK food market (as the crisis of â€Å"mad cow† in the 1990s) Finally, the economic crisis, which is still current, tends to reduce the purchasing power of consumers, who are much more reluctant and afraid to spend more than they can. New technologies have had a great impact. For instance, online shopping has become a major factor in Tesco s recent success. Technology is the basis for the development of many products in the Tesco range. These new technologies have provided consumers than the company itself. Consumer satisfaction is higher because services are more personalized and responsive to each and shopping becomes more enjoyable and seems less arduous. To obtain customer satisfaction, Tesco has put in place in its stores the following technologies: -Show MoreRelatedTesco Bank Marketing Essay2806 Words   |  12 Pages-----------------15 11. Tesco Clubcard Credit Card Poster Executive summary This assignment is commissioned to examine why Tesco Bank will be suitable to boost sales and why it is necessary to focus on this area for improvement. The research draws attention to the fact that the current product life cycle of Tesco Bank is in the Maturity stage. And now Tesco Bank is a question mark according to Boston’s Matrix. 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